How much time are you spending in front of the screen in the last days? It is clear that when we are forced to stay at home increases the consumption we make of streaming platforms and the time we are on social networks. In addition, the situation is also causing many people to make the leap to new platforms, whether they are more innovative, such as TikTok, or the best known, such as Twitter.
Twitter is experiencing significant growth in the number of users and activity these days. According to company data, in Daily active users has seen an increase of 23%. At this time it is estimated at 164 million quarterly.
It is not for less, among other advantages we must add the Twitter effectiveness to stay informed at all times from different sources. In the face of the decline that Facebook is experiencing in recent times and the barrier that can be posed by the only visual content of Instagram or TikTok, Twitter has become an interesting option.
However, as you can imagine, an increase in users does not have to go according to the benefits also and on Twitter, they are suffering a significant loss of income due to coronavirus and the savings in marketing and advertising budgets that many companies are making, according to the information it publishes Reuters.
Uncertainty has taken over companies that see big risks of investing in advertising when factories and establishments have closed and the world economy is close to stopping in most sectors. Social networks, like the vast majority of websites and magazines, have their main source of income from advertising, not visits.
The truth is that with or without a global crisis, the numbers of users on Twitter tend to be in continuous growth, but its economic profitability is always in doubt And lately, it has pushed into an intense debate about the continuity of Jack Dorsey as CEO of the company.
In any case, what was predictable in the digital sector is being experienced, a significant increase in its use worldwide as it is the most direct and customizable window to the outside world. But nor with these developments, the future of Twitter is clarified.